While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons.
Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly
48% of people cited a website’s design as the number one factor in deciding the credibility of a business. While 94% of people cited web design as the reason they mistrusted or rejected a website.
Every business is unique. This is an undeniable fact that all business owners need to keep in mind when looking for web design and development services. Your website development team needs to allocate ample time to thoroughly understand your sales offer and marketing goals.
Your website should serve as a direct extension of business. The purpose of a business site is to facilitate the sales process of the product(s) or service(s) you are offering. The best way to achieve this is by creating a site that helps educate your audience as to why your offer is better than your competitors and makes it easy for prospects to purchase your solution or move along to the next step of your company’s sales funnel.
