One of the most important aspects of marketing a house for sale is attracting traffic to your property. The more people see your listing, the higher your chances of selling it. If you are an agent looking for creative ways to market a house for sale, this quick guide will be perfect! In this article, we walk you through strategies you can implement to attract more prospective buyers. Let’s get started!
1. Create a video tour of the property
Creating a video tour of the property you want to sell is one of the most effective ways to get more eyeballs on the offer. This is because videos are more engaging than pictures and are easier to share.
Create a video tour of the property you want people interested in your listing by walking through it with an iPad or DSLR camera while talking about its features (iPad tours work best for single-family homes). You can also add music and touch up the editing to give it some extra pop!
This will give prospective buyers who might not be able to make time during business hours to see the property in person a chance to see the home without having them come over in person.
2. Offer an open house with refreshments and snacks
With an open house, buyers might be more willing to look at a place they were on the fence about whether to make an offer on. If you can host an open house, consider offering refreshments and snacks for those who come! This will make them feel more welcome in the home and increase the chances of establishing a relationship with them as buyers.
Open houses tend to open up opportunities – buyers might be more willing than usual when looking at homes, which could lead them to make offers quicker because there’s less pressure involved.
3. Advertise on social media sites like Facebook, Twitter, and Instagram
While businesses of all shapes and sizes can benefit from an intelligent social presence, social media’s importance for real estate can’t be overstated. Don’t just take our word for it, either…
According to a recent National Association of Realtors study, social media has become integral to finding new clients and closing deals across the industry. Here’s a brief snapshot of their findings:
- 77% of realtors are actively leveraging social media within their marketing plan in one way or another – whether organically or for paid media campaigns
- 47% of real estate have acknowledged that SMM (social media marketing) yields higher quality leads compared to other sources
- + 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
The report also found that about 55% used Facebook for work purposes, while LinkedIn was close behind at 54%. Twitter ranked 3rd with 39%, followed by Instagram (36%) and YouTube (27%).
Some of the most popular social media channels for real estate are Facebook, Instagram, and LinkedIn. And while these three networks may be a great place to start when it comes time…
To effectively market your property online, there’s no reason not to explore these channels – YouTube, for example, is helping realtors in 2023 consistently generate leads for their business – all organically.
Finding what works best for you is key: Which platforms do YOU use? Which ones work better than others in generating traffic/leads on YOUR listings?? What about blogging??? Do blog posts help generate more leads from prospective buyers who have been searching around but haven’t yet made contact…? These questions should all factor into how much effort we put toward each platform in the future.
Are You Leveraging SM and Digital Marketing for Your Real Estate Business?
Real estate online involves many moving pieces and keen attention to detail. That said, it’s also a prime place to prospect and generate leads, with so many clients flocking in search of their next property. You need to be able to meet them there if you want the chance to get those potential clients who will make all your hard work pay off! You can do just that with the tried-and-true tips and strategies outlined above.
Want more help developing creative ways to market a house for sale using digital marketing? We’ve got you covered! Book a call with a member of the Zen team today, and we’ll help you figure out what needs to shift inside your real estate business to get on track with the growth you’re looking to see.
Want to get creative with your real estate marketing and sell homes faster?
The expert marketing team at Zenscape can help!
We implement innovative marketing strategies for real estate agents and brokers listing properties. From leveraging social media to hosting interactive open houses and creating viral real estate videos, we have the experience to generate more interest for your listings.
Let us put our out-of-the-box thinking to work for you. Partner with Zenscape Marketing to:
- Brainstorm creative marketing ideas tailored to each listing
- Produce engaging listing content across platforms
- Organize memorable open houses that attract buyers
- Utilize cutting-edge digital strategies to expand reach
- Sell listings faster with creative approaches that work.
Get started with a free consultation to discuss fresh ideas for marketing your next home for sale. Our team’s creativity can help you gain an edge and sell properties quickly.
