The real estate industry is in flux, and staying up-to-date with the latest marketing tactics is important. With more people looking for homes than ever, you need a creative strategy to help your business stand out from the others. That’s why we’re here to share some best practices for deluxe realty marketing. Whether you already service the deluxe realty market or you’re an agent looking to break into space for the first time – this short guide will provide you with some actionable tips on making progress in this niche.
Real estate can be a difficult business to get started in, but it’s not impossible. There are many marketing strategies that you can employ to take your business from zero clients and no sales to one of the most successful realty businesses around. How do I know this? Well, our fulfillment team has worked closely with many real estate professionals. At this point, I’ve personally spoken to well over 200 individual agents or brokers specifically about real estate marketing.
If we had to boil it down to 5 things to focus on to gain traction with your deluxe realty marketing strategy they would be:
- Create a website focused on the luxury market
- Leverage Organic Marketing
- Offer incentives for referrals and testimonials
- Advertise in the right places (YouTube, Facebook)
- Add photos/videos of homes on your site or blog
Create a website focused on the luxury market
If you’re a real estate agent or broker, chances are that you have an online presence. However, not all of those websites are created equally, and some agents may miss out on the opportunity to reach their audience in new ways.
Maintaining a website might seem overwhelming for agents who want to provide top-notch service but don’t have time to work on their site every day. However, a website is a powerful tool in your marketing arsenal if you leverage it correctly – so it shouldn’t be overlooked. This is why it’s important to set up your site so that management/upkeep is as easy as possible. You can also consider delegating site management to someone else – so you can spend more time working with clients. ????
Leverage Organic Marketing
It can be tough to stay on top of the latest marketing trends. With all the different channels and strategies available, it’s hard to know which is best for your real estate business. But with a little research, you can determine what works best for you and your business.
What is organic marketing? Organic Marketing is a passive form of online advertising that relies on social media platforms like Facebook or Twitter to educate your audience with helpful, relevant content while also helping spread information about your deluxe realty services.
Some Example of organic marketing includes the use of:
- Social Media Content
- Search Engine Optimization
- YouTube/Video Content
- Email Marketing
Offer incentives for referrals and testimonials
Real estate agents are always on the lookout for new clients. They know that referrals and testimonials are critical to their success. So make it easy for them by offering incentives, such as a referral bonus or discounted commission rates, in exchange for referrals. If you’re working with clients inside the deluxe realty market, chances are 1-2 of them know someone who could also benefit from your services.
Advertise on the right channels.
YouTube
For the best way to advertise your properties, real estate agents and brokers need to think outside of the box – especially if they want to position themselves as professionals is the deluxe realty market. Believe it or not, YouTube is a powerful social media platform that can help you create an online presence with minimal investment.
With the popularity of social media and video, advertising real estate on YouTube is a great way to spread your brand. The best time to post these videos is when you have an open house or new listing to get as many people as possible to see it.
We all know that Facebook is a social media powerhouse. It’s also one of the best places to advertise your real estate business! But have you ever thought about how to get the most out of using Facebook for advertising?
The first step in maximizing Facebook ads is to choose the right audience for your ad. You can target people on Facebook in many different ways, and it’s important to take some time and think about what type of people will be interested in seeing your content. Once you’ve chosen an appropriate audience, it’s time to craft a compelling message that excites people about what they’ll find on your webpage or blog post when they click on your ad from their feed.
Add photos/videos of homes to your site or blog.
If you’re a real estate agent, chances are good that your marketing strategy includes adding photos of homes online. Adding pictures is an easy way to help potential customers visualize what they could buy or sell if they decide to work with you as their agent. We’ve put together some tips and resources so you know how to use photos on your site when working with prospective clients. Ensure you’re also leveraging this content directly on your website/blog.
Photos can be used on:
- Your home page slideshow
- Blog posts about the market in specific areas or property types
- Latest news updates for buyers and sellers
Want expert help implementing a results-driven marketing strategy?
The marketing pros at Zenscape can take your real estate business to the next level. We specialize in creating comprehensive, tailored marketing plans for realty brands that get results. From sharpening your brand messaging to leveraging the latest digital marketing tactics, we have the experience to help you attract more leads and outperform competitors.
Partner with Zenscape Marketing to:
- Audit your current marketing and pinpoint areas for optimization
- Craft cohesive messaging and branding across platforms
- Execute integrated digital strategies for traffic and conversions
- Produce engaging, relevant content to captivate audiences
- Analyze performance data to refine approaches over time
Don’t leave your marketing success to chance. Contact Zenscape today for a free consultation to discuss how our strategic marketing services can accelerate your real estate business growth.
