Search engine optimization and Google Ads are two of the most effective digital marketing channels for driving leads and sales. SEO focuses on earning organic rankings so people find you via search engines. Google Ads places paid text ads above and beside search results. Each strategy has unique benefits. But
Search marketing refers to improving your website’s rankings in search engine results pages without paid advertising. Unlike PPC ads, organic rankings are earned through on-page optimization, content creation, backlink building, and other unpaid tactics. Mastering organic search is crucial for long-term visibility and traffic growth. Ranking organically brings in targeted
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